Which of the Following Statements Is True of Marketing Plans

question 59

Multiple Choice

Which of the following statements is true of marketing plans?

• A) They can be independently developed without worrying about other functional areas.
• B) They provide direction and focus for a brand, product, or company.
• C) They are usually profit-oriented.
• D) They are of limited use to nonprofit organizations.
• E) They are typically five-year plans and they lay out the strategies required to achieve targets in those five years.

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Definitions:

Mental Shortcuts

Heuristic techniques used by individuals to simplify decision-making processes, though they may not always lead to accurate judgments.

Step-by-Step Procedures

Detailed, sequential instructions designed to guide someone through the completion of a task or process.

Incubation Effect

A phenomenon in problem-solving where a solution or creative insight comes to mind after taking a break from focused work on the problem.

Computer Code

A set of instructions or a program written by humans to be executed by computers.