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What challenges do marketers face in managing trade promotions?
Conformity
The act of matching attitudes, beliefs, behaviors, and practices to societal or group norms.
Group's Attractiveness
The qualities or attributes of a group that draw members to it and contribute to their desire to belong and participate actively.
Cohesiveness
The degree to which members of a group or team are attracted to each other and motivated to stay in the group.
Ostracism
The social exclusion or expulsion of an individual from a group or society, often used as a form of social punishment.
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