Examlex
Identify the 7Cs of design elements. Do you feel they are relevant in a mobile advertising context? Why or why not?
Cognitive Dissonance
The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.
World-Will-End
A concept often associated with apocalyptic beliefs regarding the ultimate fate of the world.
Attitude Change
Attitude change involves a shift in a person's feelings, beliefs, or positions regarding an idea, object, or person, often as a result of persuasion, new information, or personal reflection.
Persuasion
The act of influencing someone’s beliefs, attitudes, intentions, motivations, or behaviors through argument, reasoning, or plea.
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