Which of the Following Channel Alternatives Is Most Suited to Handle

question 143

Multiple Choice

Which of the following channel alternatives is most suited to handle complex products and transactions?

• A) sales forces
• B) the Internet
• C) dealers
• D) telemarketers
• E) direct mails

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Definitions:

Conventional Promotional Efforts

Traditional methods of advertising and marketing used to raise awareness and increase the appeal of products or services, such as print ads, TV commercials, and direct mail.

Legal Weight

The level of enforceability or influence that a legal document, rule, or decision holds within a legal system.

Business Emails

Electronic messages specifically used for communication within a professional or commercial context.

Content Curation

The process of gathering information relevant to a particular topic or area of interest.