An ________ Is a Specific Communications Task and Achievement Level

question 98

Multiple Choice

An ________ is a specific communications task and achievement level to be accomplished with a specific audience in a specific period of time.

• A) advertising medium
• B) advertising objective
• C) advertising channel
• D) advertising budget
• E) advertising copy

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Definitions:

Anthony Giddens

A British sociologist who developed the theory of structuration and wrote extensively on contemporary society, modernity, and globalization.

Samuel Huntington

An American political scientist known for his "Clash of Civilizations" theory, which posits cultural and religious identities as the primary sources of global conflict.

Cultural Identity

represents the identity or feeling of belonging to a group based on shared cultural traits, heritage, language, religion, and traditions.

State Function

State function refers to the roles and responsibilities carried out by a government to maintain order, provide public services, and implement policies within a country.