Which of the Following Advertising Practices Involves Advertisers Paying Filmmakers

question 139

Multiple Choice

Which of the following advertising practices involves advertisers paying filmmakers to have their products make cameo appearances in movies and television shows?

• A) brand extension
• B) flyposting
• C) co-branding
• D) product placement
• E) ambush marketing

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Definitions:

Par Value

The face value of a stock or bond as stated by the issuing company, which does not necessarily reflect its market value.

Common Stock

A type of equity security that represents ownership in a corporation, with holders usually having voting rights and a claim on profits.

Cash Dividend

A payment made by a company out of its profits to shareholders, usually in the form of cash.

Dividend Payment

A distribution of a portion of a company's earnings to its shareholders, typically in the form of cash or stock.