Which of the Following Equations Accurately Describes the Total Number

question 49

Multiple Choice

Which of the following equations accurately describes the total number of exposures (E) of an advertising message through a given medium?

• A) E = reach × frequency
• B) E = (reach × frequency) / impact
• C) E = reach × frequency × impact
• D) E = (reach + frequency) / impact
• E) E = frequency / reach

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Definitions:

Average Tax Rate

The fraction of total income that is paid as taxes, calculated by dividing the total amount of tax paid by the total income.

Income

The money received by an individual or group for work, from investments, or from other sources, often used as an indicator of economic standing.

Marginal Tax Rate

The percentage of tax applied to your next dollar of income, indicating the tax bracket rate for each additional dollar earned.

Average Tax Rate

The proportion of total income that is paid as taxes, calculated by dividing the total taxes paid by the total income.