Which of the Following Marketing Communications Tools Is Most Effective

question 94

Multiple Choice

Which of the following marketing communications tools is most effective at the later stages of the buying process?

• A) personal selling
• B) public relations
• C) advertising
• D) sales promotions
• E) direct marketing

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Definitions:

Preoperational Stage

A stage in Piaget's theory of cognitive development, where children from about 2 to 7 years old develop memory and imagination.

Small-Scale Room

A room or environment specifically designed or scaled down to facilitate controlled experiments or observations in a contained setting.

Scale-Model

A proportional representation or reproduction of an object, system, or environment, often used for study, experimentation, or display purposes.

Conservation

The understanding that certain properties of objects or substances remain unchanged even when their appearance changes.