Which of the Following Advertising Practices Involves Advertisers Paying Filmmakers

question 139

Multiple Choice

Which of the following advertising practices involves advertisers paying filmmakers to have their products make cameo appearances in movies and television shows?

• A) brand extension
• B) flyposting
• C) co-branding
• D) product placement
• E) ambush marketing

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Definitions:

Input

The resources, materials, or labor used in the production of goods and services.

Output

In economics, output refers to the total amount of goods and services produced by a company, sector, or economy within a certain period of time.

Function

A relation between a set of inputs and a set of permissible outputs, specifying a single output for each input.

Production Function

An equation that describes the relationship between the quantities of productive factors used and the amount of product obtained.