Which of the Following Media Timing Factors Expresses the Rate

question 117

Multiple Choice

Which of the following media timing factors expresses the rate at which new customers enter the market?

• A) buyer turnover
• B) purchase frequency
• C) media reach
• D) weighted number of exposures
• E) advertising impressions

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Definitions:

Ohmmeter

A device used to measure electrical resistance within a circuit.

Permanent Magnet Motor

An electric motor that uses permanent magnets instead of electromagnets as the field coils. They draw less power than motors with electromagnetic field coils and can be made smaller as a result.

Power Door Locks

An electrically controlled system that locks and unlocks the doors of a vehicle, offering convenience and increased security.

Digital Multimeter

A handheld electrical testing device that can measure AC and DC voltage, resistance, amps, and other measurements.