Which of the Following Parameters Forms the Basis for Measuring

question 16

Multiple Choice

Which of the following parameters forms the basis for measuring sponsorship effectiveness using demand-side methods?

• A) impact on market share of sponsor
• B) amount of time a brand is clearly visible on a television screen
• C) amount of relevant newsprint mentioning the sponsor
• D) influence on consumers' brand knowledge of the sponsor
• E) net impact on the sponsor's bottom line

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Definitions:

Salvage Value

The expected residual cost of an asset by the end of its functional life.

Commercial Substance

A criterion indicating that a transaction significantly changes the economic position or cash flows of a company.

Trade-In Allowance

The amount credited to the buyer of a new item for the value of the item being replaced or traded in.