An Advertiser Makes "Local Buys" When It Buys TV Time

question 106

True/False

An advertiser makes "local buys" when it buys TV time in just a few markets or in regional editions of magazines.

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Definitions:

Neuroticism

A personality trait associated with negative emotions such as anxiety, fear, moodiness, worry, envy, frustration, jealousy, and loneliness.

Emotionally Stable

Pertains to individuals who have a consistent control over their emotions and can handle stress or challenging situations without extreme reactions.

Openness

This is a personality trait that involves appreciation for new experiences, curiosity, and openness to different ideas, cultures, and feelings.

Extraversion

A personality trait characterized by high levels of sociability, talkativeness, energy and assertiveness.