The Main Objective of Marketing Public Relations Is to Secure

question 113

True/False

The main objective of marketing public relations is to secure editorial space in print and broadcast media to promote or "hype" a product, service, idea, place, person, or organization.

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Definitions:

Long Service Leave

A paid absence after the employee has provided a long period of continuous employment.

Company Tax Rate

The percentage rate at which a company is taxed on its profits by the government.

Tax Deductible

Expenses that can be subtracted from gross income to reduce the amount of income subject to tax.

Deferred Tax Asset

A tax benefit arising from temporary differences between the book value and tax basis of assets and liabilities, which will result in deductible amounts in future periods.