Which of the Following Elements of the Marketing Communications Mix

question 22

Multiple Choice

Which of the following elements of the marketing communications mix includes a variety of programs directed internally to employees of the company or externally to consumers, other firms, the government, and media to promote or protect a company's image or its individual product communications?

• A) direct marketing
• B) public relations and publicity
• C) personal selling
• D) advertising
• E) sales promotion

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Definitions:

Lorenz Curve

A graphical representation of income or wealth distribution within an economy, indicating inequality.

45-degree Line

describes a line usually used in economics and other disciplines, where every point on it has equal x and y coordinates, often used as a benchmark in Keynesian cross diagrams.

Wealthiest Fifth

Refers to the top 20% of individuals or households in terms of wealth or income distribution in a given population.

Lorenz Curve

A graphical representation of the distribution of income or wealth within a society, demonstrating the degree of inequality.