Along Which of the Following Parameters Should Marketers Evaluate Communication

question 3

Multiple Choice

Along which of the following parameters should marketers evaluate communication options when building brand equity?

• A) popularity
• B) innovativeness
• C) technological sophistication
• D) efficiency
• E) novelty

---

Definitions:

Infiltrate

The process by which water or other fluids permeate into a substance through pores or small openings, often used in the context of soil absorption or espionage.

Impermeable Unit

A geological formation or material that does not allow fluids to pass through it.

Surface Water

Water that occurs in streams, rivers, lakes, oceans, and other settings on Earth’s surface.

Groundwater

Moisture trapped below the ground in the soil or within fissures and cavities of rocks.