Which of the Following Marketing Communications Tools Is Most Effective

question 106

Multiple Choice

Which of the following marketing communications tools is most effective at influencing customers at the conviction stage of buyer readiness?

• A) advertising
• B) publicity
• C) sales promotion
• D) personal selling
• E) events and experiences

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Definitions:

Coordinated

The process of organizing or synchronizing activities, people, or groups in a way that ensures efficient operation and harmony towards a common goal.

Light Sleeper

A person who wakes up easily or has difficulty staying asleep through minor disturbances.

Break of Dawn

The time early in the morning when light first appears in the sky, marking the beginning of the day.

Eliminate Surplus Words

The practice of removing unnecessary words in writing to make it clearer and more concise.