Which of the Following Sequences Accurately Represents the Hierarchy-Of-Effects Model

question 15

Multiple Choice

Which of the following sequences accurately represents the hierarchy-of-effects model of marketing communications?

• A) attention-interest-desire-action
• B) awareness-interest-evaluation-trial-adoption
• C) awareness-knowledge-liking-preference-conviction-purchase
• D) exposure-reception-cognitive response-attitude-intention-behavior
• E) knowledge-persuasion-decision-implementation-confirmation

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Definitions:

Temporary "time-out"

A disciplinary strategy used to remove a child from a situation for a short period to cool down or reflect on their behavior.

Highly Stressful

Situations or conditions that cause a significant amount of stress and emotional strain.

Harsh Realities

The true, often difficult conditions or facts of life that people have to accept or deal with.

Separate Households

Two or more living units for different members of the same family, rather than living together under one roof.