One of the Possible Objectives of Marketing Communications Is Helping

question 35

Multiple Choice

One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following relevant brand needs is most likely emphasized by an advertisement for a luxury car?

• A) problem removal
• B) sensory gratification
• C) normal depletion
• D) intellectual stimulation
• E) problem avoidance

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Definitions:

Common Ancestry

The concept that different species share a common ancestor, a fundamental principle in evolutionary biology.

Different Ancestors

Refers to organisms that do not share a recent common ancestor, leading to diversity in evolutionary lineages.

Genetic Code

A series of protocols that govern how genetic information, found in DNA or RNA, is interpreted and transformed into proteins within living cells.

Universal

Pertaining to or applicable to all members of a class, group, or category; widely or generally applicable.