Which of the Following Marketing Communications Principles Implies That Communicators

question 135

Multiple Choice

Which of the following marketing communications principles implies that communicators can use their good image to reduce some negative feelings toward a brand but in the process might lose some esteem with the audience?

• A) principle of closure
• B) principle of duality
• C) principle of delegation
• D) principle of congruity
• E) principle of neutrality

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Definitions:

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, depicting a five-tier model of human needs, from basic (physiological) to more advanced (self-actualization) needs.

Self-Esteem

An individual's subjective evaluation of their own worth and abilities.

Sense of Purpose

The feeling or belief that one has a meaningful direction in life or contributes to something greater than oneself.

Social Learning

A theory that proposes individuals can learn new behaviors or knowledge by observing and imitating others within a social context.