Examlex
_________ marketing is the use of customer-direct channel to reach and deliver goods and services to customers without using marketing middleman.
Alliance
A union or association formed for mutual benefit, especially between countries or organizations.
Offeree
The individual or entity to whom an offer is made in a contract scenario.
Offeror
The party in a contract proposal who makes an offer to enter into an agreement, waiting for the acceptance of the offeree.
Assignor
A party who transfers their rights or interests in a contract or property to another party, known as the assignee.
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