Janet Is a Marketing Manager with Injoos,a Company That Manufactures

question 108

Multiple Choice

Janet is a marketing manager with Injoos,a company that manufactures packaged fruit juices.Knowing that there exist several other companies in the market that offer similar products,Janet decides to build a customer base from among those who prefer to avoid mass media and other targeted promotions.Which of the following marketing communications tools would be her best option to build a favorable impression among the prospective customers?

• A)advertising
• B)personal selling
• C)sales promotions
• D)direct marketing
• E)public relations

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Definitions:

Global Empathy

The ability to understand and share the feelings of others from diverse cultures and backgrounds, fostering a sense of interconnectedness and compassion on a worldwide scale.

Empathic Response

The ability or act of understanding, sharing, and responding to the emotional state of another individual.

Classical Psychoanalytic Theory

A theory developed by Sigmund Freud that suggests human behavior is influenced by unconscious motives and conflicts rooted in childhood experiences.

Unconscious Motivations

The underlying and often unrecognized drives and desires that influence an individual's behavior and decision-making processes.