Which of the Following Ads Depict an Informational Appeal

question 107

Multiple Choice

Which of the following ads depict an informational appeal?

• A)V-kool window film can withstand intense sunlight and heat
• B)The California Milk Processor Board ran the successful "Got Milk?" ad to boost declining sales
• C)VW advertised to active,youthful people with its famed "Drivers Wanted" campaign
• D)Pringles advertised "Once You Pop,the Fun Don't Stop" for years
• E)KFC has marketed its fast-food products under the slogan,"Finger Lickin' Good"

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Definitions:

Moral Hazard

The situation where one party in an agreement is tempted to take undue risks because the negative consequences of the risk will be suffered by the other party.

Efficient Level

The optimal point of production or operation where costs are minimized and productivity or utility is maximized.

Warranty

A guarantee, usually made by a seller to a buyer, promising to repair or replace a product if necessary within a specified period.

High Quality

The standard of something as measured against other similar things, indicating it is of superior grade.