The Principle of Congruity Implies That Communicators Can Use Their

question 33

True/False

The principle of congruity implies that communicators can use their good image to reduce some negative feelings toward a brand but in the process might lose some esteem with the audience.

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Definitions:

Forcible

Done by force, often implying the use of physical strength or violence.

Muscle

Tissue in the body that contracts to allow movement of parts of the body.

Gluteus Maximus

The largest and strongest muscle in your body, located in the buttocks, responsible for movement of the hip and thigh.

Extends

To stretch out or spread from one point to another.