________ Pricing Takes into Account a Host of Inputs, Such

question 132

Multiple Choice

________ pricing takes into account a host of inputs, such as the buyer's image of the product performance, the channel deliverables, the warranty quality, customer support, and attributes such as the supplier's reputation, trustworthiness, and esteem.

• A) Perceived-value
• B) Value
• C) Going-rate
• D) Auction-type
• E) Markup

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Definitions:

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