Best Western Is a Mid-Sized Hotel Chain That Is Entering

question 5

Essay

Best Western is a mid-sized hotel chain that is entering a competitive market.The chain needs to differentiate its service from that of competitors,positioning itself as a hotel chain with excellent service at an affordable price.How can it achieve this using internal marketing?

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Definitions:

Input

Resources such as labor, materials, and capital used in the production of goods and services.

Average Fixed Cost

The fixed costs of production (costs that do not change with the level of output) divided by the quantity of output produced.

Output

The total quantity of goods or services produced by a firm or economy over a specific period.

Marginal Product

Refers to the additional output that is produced by adding one more unit of a specific input, assuming all other inputs are held constant.