BRZ Shoes Positions Itself as a Young, Adventurous Brand

question 96

Multiple Choice

BRZ Shoes positions itself as a young, adventurous brand. Its logo and brand communication try to give consumers a feeling of excitement and bravery. These ads appeal to the ________ dimension of brand experience.

• A) sensory
• B) affective
• C) behavioral
• D) intellectual
• E) social

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Definitions:

Children

Young human beings below the age of puberty or below the legal age of majority.

Adult

A person who has reached maturity or the legal age of majority, typically characterized by physical growth completion and the assumption of responsibilities.

Earmarks

Earmarks are provisions within legislation that allocate funds to specific projects, often without passing through the typical competitive or merit-based allocation processes.

Randy "Duke" Cunningham

A former United States Congressman who was convicted of accepting bribes from defense contractors.