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External marketing describes the training and motivation required by employees in order to properly serve the customers.
Company Values
Core principles and beliefs that guide an organization's actions and decision-making processes, reflecting its culture and ethics.
Assumptions
Premises or beliefs taken for granted without proof, often underlying one's actions or arguments.
Observable Culture
The visible and tangible aspects of an organization's culture, such as behaviors, rituals, and symbols that can be seen and experienced by employees.
Culture Components
The elements that make up culture, including beliefs, values, norms, language, tools, and symbols, which are shared among members of a society or group.
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