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Marketing Excellence with Services Requires Excellence in Three Broad Areas

question 53

Essay

Marketing excellence with services requires excellence in three broad areas. List and explain the three areas.


Definitions:

Personal Values

Core beliefs or principles that individuals hold, guiding their behavior and decision-making processes.

Immigrant Families

Families that have relocated from one country to another, either by choice or necessity, and are adapting to a new cultural environment.

Outcomes

The results or consequences of a particular action, event, or process.

Communal Professions

Occupations that are centered around community service and collective benefits.

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