Because ________ Are Purchased Frequently, Marketers Should Make Them Available

question 110

Multiple Choice

Because ________ are purchased frequently, marketers should make them available in many locations, charge only a small markup, and advertise heavily to induce trial and build preference.

• A) nondurable goods
• B) durable goods
• C) services
• D) unsought goods
• E) specialty goods

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Definitions:

Self-Disclosing

The act of sharing personal information and feelings with others to foster closer relationships and enhance understanding.

Self-Actualization

According to Maslow, one of the ultimate psychological needs that arises after basic physical and psychological needs are met and self-esteem is achieved; the motivation to fulfill one’s potential.

Implicit Memories

Implicit memories are memories that are not consciously recalled but influence behaviors and skills, such as procedural memories for tasks.

Self-Actualizing Tendencies

The intrinsic drive to fulfill one's potential and achieve the highest level of personal growth and fulfillment.