The Potential Disadvantages of ________ Are the Risks and Lack

question 75

Multiple Choice

The potential disadvantages of ________ are the risks and lack of control from becoming aligned with another brand in the consumers mind. Consumer expectations about the level of involvement and commitment are likely to be high, so unsatisfactory performance could be very negative for the brands involved.

• A) co-branding
• B) cannibalization
• C) vertical integration
• D) disintermediation
• E) brand stretching

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Definitions:

External Intelligence

Information gathered from outside an organization to support decision-making processes.

Big Data

Extremely large datasets that may be analysed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.

Business Analytics

The practice of iterative, methodical exploration of an organization's data with emphasis on statistical analysis to drive decision-making.

Complex Data

Information that is multifaceted, intricate, and challenging to process, often requiring advanced methods for analysis and interpretation.