In Your Position as a Marketing Manager for a Small

question 10

Essay

In your position as a marketing manager for a small industrial company, you have been asked by the president to help differentiate the company's product from its competitors. In reviewing your marketing management notes, you note that the text stated that physical products could be differentiated in nine ways. These nine areas comprise the "meat" of the memo you are writing to the president of your firm. What are the nine ways that physical products can be differentiated?

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Definitions:

Critical Thinking Skill

The ability to analyze facts, generate and organize ideas, defend opinions, make comparisons, draw inferences, evaluate arguments, and solve problems.

Inductive Reasoning

A method of reasoning in which the premises are viewed as supplying some evidence, but not full assurance, of the truth of the conclusion.

Bloom's Taxonomy

A hierarchical classification of the different levels of thinking skills, ranging from simple recall of facts to complex evaluation and creation.

Surrealist

Pertaining to surrealism, an artistic and literary movement that sought to release the creative potential of the unconscious mind by emphasizing irrational juxtaposition of images.