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In Discussions with the Packaging Design Team, You Note That

question 66

Essay

In discussions with the packaging design team, you note that they do not have a firm design objective for the final package. In an internal memo to your boss, outline the objectives (both company and consumer orientated)that you wish to see implemented by the design team.


Definitions:

Mass Customization

A business strategy that combines the efficiency of mass production with the personalization of custom-made products, allowing for large-scale manufacturing of customized items.

Made-To-Order T-Shirts

Custom-designed t-shirts created according to the specific requirements of an individual customer, often involving personalized designs or sizes.

Online Customers

Individuals who purchase goods or services over the internet.

Mass Customization

A strategy that combines mass production techniques with customized outputs, allowing for products to be personalized to individual customer specifications at a large scale.

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