As the Marketing Manager of a Company That Manufactures Floor

question 29

Multiple Choice

As the marketing manager of a company that manufactures floor tiles,Evan See is given a target to achieve 500 new customers by the end of summer.He decides to search the market for probable customers who might use the product but do not at present.Which of the following strategies is Evan pursuing to increase the market demand for his product?

• A)market-penetration strategy
• B)new-market segment strategy
• C)geographical-expansion strategy
• D)needs-assessment strategy
• E)consolidation strategy

Identify common tools and tables used in displaying survey data.

Describe the criteria necessary for establishing causality in research.

Distinguish between different types of associations (time-ordered, causal, spurious) in research findings.

Evaluate the appropriateness of research methods based on the study’s goal, advantages, and disadvantages.

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Definitions:

Tower Of Hanoi

A mathematical puzzle consisting of three rods and a number of disks of different sizes which need to be moved from one rod to another under specific rules.

Years

Units of time representing a period of approximately 365 days or 12 months, used to measure duration or age.

Third Fibonacci Number

The third Fibonacci number is 2, part of the sequence where each number is the sum of the two preceding ones, starting from 0 and 1.

Sequential Search

A searching algorithm that iterates through each element in a list until the target value is found or the list is fully traversed.