Clorox Runs Ads Stressing the Many Benefits of Its Bleach

question 49

Multiple Choice

Clorox runs ads stressing the many benefits of its bleach, such as how it eliminates kitchen odors, in order to generate additional opportunities to use the brand in the same basic way. This is an attempt to ________.

• A) increase the amount of consumption
• B) increase the level of consumption
• C) increase the perception of consumption
• D) increase the frequency of consumption
• E) increase the emotional implications of consumption

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Definitions:

Musculoskeletal System

The organ system that includes bones, muscles, cartilage, tendons, ligaments, and joints supporting movement and form of the body.

Dexterity

Skill and ease in using the hands or body; the proficiency of fine motor tasks.

Endurance

The ability to sustain a prolonged physical or mental effort without experiencing fatigue or diminution in quality of performance.

Protraction

The act of drawing out or lengthening in time; in anatomy, refers to the forward movement of a body part.