________ Refer(s) to Logos, Symbols, Characters, and Slogans That Service

question 93

Multiple Choice

________ refer(s) to logos, symbols, characters, and slogans that service providers use in order to make the service and its key benefits more tangible.

• A) Brand engagement
• B) Brand orientation
• C) Brand elements
• D) Brand loyalty
• E) Brand equity

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Definitions:

Buying Decision

The process and final determination made by consumers or organizations when choosing among different products, services, or suppliers.

Goodwill

An intangible asset that represents the value of a company's brand name, customer relationships, employee morale, and other factors that improve a company's business prospects.

Service to Customers

The act of providing support and assistance to buyers before, during, and after a purchase to ensure a satisfactory experience.

Salesperson's Success

The achievement of sales goals and objectives by a sales professional, often measured by sales volume, profitability, and customer satisfaction.