Which of the Following Is True About Proactive Marketing

question 18

Multiple Choice

Which of the following is true about proactive marketing?

• A) A company needs creative anticipation to see the writing on the wall.
• B) Proactive companies create new offers to serve unmet and unknown consumer needs.
• C) Proactive companies refrain from practicing uncertainty management.
• D) A company needs responsive anticipation to devise innovative solutions.
• E) Companies are winners when they are extremely risk-averse.

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Definitions:

Laboratory Experimentation

A research method where experiments are conducted in a controlled environment to isolate the effect of a variable.

Generalizations

Broad statements or conclusions derived from specific instances or limited data, often used to simplify understanding of complex concepts.

Abstractions

Simplified representations or models of complex realities, used to understand and predict behaviors in various disciplines.

Marginal Benefit

The incremental benefit or satisfaction obtained from consuming one additional unit of a particular good or service.