When Customers Calculate the Perceived Economic Benefits of a Continuously

question 63

Multiple Choice

When customers calculate the perceived economic benefits of a continuously provided service in relationship to the economic costs, they are gauging the ________.

• A) private equity
• B) brand equity
• C) payment equity
• D) customer-service equity
• E) product-service equity

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Definitions:

Quick Response System

A supply chain management approach designed to speed up inventory replenishment and enhance efficiency.

Sustainable Competitive Advantage

A long-term strategy that allows an organization to consistently outperform its competitors over time, due to unique resources or capabilities.

Operational Excellence

The practice of optimizing processes, resources, and culture to deliver the best possible value to customers.

Amazon

An American multinational technology company primarily known for its e-commerce platform, along with cloud computing, digital streaming, and artificial intelligence.