The Brand Must Demonstrate ________, for It to Function as a True

question 82

Multiple Choice

The brand must demonstrate ________, for it to function as a true point-of-difference.

• A) clear superiority on an attribute or benefit
• B) clear profitability to the company
• C) clear similarity to the attributes of other brands
• D) technological advances for an attribute or benefit
• E) exploitation of competitors' weakness

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Definitions:

Marketing Conference

An event where professionals discuss trends, strategies, and innovations in the field of marketing.

Environmental Harm

Damage caused to the natural environment, often due to human activity, impacting ecosystems, biodiversity, and human health.

Wrongful Dismissal

Termination of employment that breaches the terms of the contract or employment law, resulting in legal liability.

Severance Pay

Payment given to an employee when they are terminated, typically based on how long they have worked for the company.