Marketers Should Be Skilled in Stimulating Demand for a Company's

question 14

Essay

Marketers should be skilled in stimulating demand for a company's products. Just as production and logistics professionals are responsible for supply management, marketers are responsible for demand management. Marketing managers seek to influence the level, timing, and composition of demand to meet the organization's objectives. List and briefly characterize the eight different demand states.

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Definitions:

Minoan

Relating to the Bronze Age civilization centered on Crete (circa 2600–1400 BC), known for its advanced culture, art, and architecture, including the palace at Knossos.

Santorini

A volcanic island in the Aegean Sea, known for its dramatic caldera, white-washed buildings, and as a significant archaeological site.

Mantle Plume

A narrow, ascending column of hot, solid material from the deep mantle that can create hotspots and volcanic activity at the Earth's surface.

Subduction

The process by which one tectonic plate moves under another, diving into the earth’s mantle, often causing volcanic activity and earthquakes.