A Marketer That Wants to Anchor a Point-Of-Difference for Dove

question 129

Multiple Choice

A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following?

• A) the soap is one-quarter cleansing cream
• B) Dove products include bar soaps and shampoos
• C) Dove soap helps users have softer skin
• D) the soap brand has global presence
• E) the brand has recently launched soap for men

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Definitions:

Gene Duplication

A genetic event that results in the creation of an extra copy of a gene, leading to genetic variation that can be acted upon by natural selection.

Bilaterians

Animals that possess bilateral symmetry, having a body plan that includes a head and tail (anterior-posterior axis), a back and belly (dorsal-ventral axis), and right and left sides.

Developmental Genes

Genes that control how living organisms grow and develop, influencing the formation of tissues and organs.

Crystallins

Water-soluble proteins found in the lens of the eye which are responsible for maintaining lens transparency and refractive properties.