Points-Of-Parity Are Attributes or Benefits Consumers Strongly Associate with a Brand

question 67

True/False

Points-of-parity are attributes or benefits consumers strongly associate with a brand and believe that they could not find to the same extent with a competitive brand.

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Definitions:

Market Share

The proportion of the total sales or output produced in a market by a single company, often used as an indicator of competitiveness.

Behavioral Economics

A field of economics that examines how psychological, cognitive, emotional, cultural, and social factors affect economic decisions of individuals and institutions.

Health Club Memberships

Fees paid, usually on a monthly or annual basis, for access to a health club or gym's facilities and services.

Horizontal Differentiation

A market strategy where products are made to appear different from competitors' products in ways other than price, such as through branding, packaging, or quality variations.