Describe Three Methods by Which a Brand Can Communicate Category

question 10

Essay

Describe three methods by which a brand can communicate category membership.

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Definitions:

Product Expectation

The anticipated performance or utility a customer expects from a product or service.

Relationship Selling Stage

A phase in the sales process where building and maintaining a positive relationship with the customer is emphasized to facilitate ongoing business.

Trial Close

A question that checks the attitude and understanding of your prospect in regards to the sales presentation or its elements.

Preapproach

Planning the sales call on a customer or prospect.