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The actual and potential rival offerings and substitutes that a buyer might consider are referred to as the ________.
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Q53: A well-known car manufacturing company introduces a
Q72: Salt is an example of a hybrid.
Q84: One rationale for category management is the
Q106: The three criteria that determine whether a
Q110: A company can add new products through
Q119: What are end-user and vertical-level specialists?
Q147: A company can have an excellent marketing