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Q12: After management develops the product concept and
Q25: The innovation diffusion process has been defined
Q35: There are several variations of a licensing
Q59: The major decisions in international marketing include
Q66: As a market-follower strategy,an adapter takes the
Q78: What are fads?
Q90: _ is the effect one person has
Q113: _ is reducing the number of organizational
Q123: Define the gray market.
Q138: Describe a counterfeiter as a market-follower.