Discuss How Companies Can Use the Internet to Build Their

question 6

Essay

Discuss how companies can use the Internet to build their brands. Give an example of a company that has done so.

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Definitions:

Prosocial Behaviour

Voluntary actions intended to help or benefit another individual or group of individuals without expectation of reward.

Normative

Relating to an evaluative standard or norm, often concerning what is normal or expected in society.

Social Obligation

The responsibilities or duties that individuals are expected to fulfill in a society or community.

Bystander-Calculus Model

A theoretical model that explains the decision-making process of bystanders in emergency situations, considering factors like perceived danger and group cohesion.