Linda Lim Has Been Given the Task of Developing the Product

question 50

Essay

Linda Lim has been given the task of developing the product element of her company's marketing mix.List the components that will likely be included in this element of the marketing mix.

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Definitions:

Emotional Labour

The process of managing feelings and expressions as part of fulfilling the emotional requirements of a job role, often involving modulation of one’s natural emotional state.

Emotional Contagion

Tendency for moods and emotions to spread between people or throughout a group.

Satisfaction

A state of contentment or fulfillment that comes from meeting one’s needs, desires, or expectations.

Facet Satisfaction

The degree of contentment an employee feels towards individual aspects of their job, such as their duties, work environment, or compensation.