When Customers Fall into Different User Groups with Distinct Buying

question 68

True/False

When customers fall into different user groups with distinct buying preferences and practices, a market-management organization is desirable.

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Definitions:

NPO

An acronym standing for "nil per os," a medical instruction meaning to withhold oral food and fluids from a patient for a certain period.

QAM

An abbreviation often used in medical prescriptions, meaning "every morning."

Seven Rights

A guideline in healthcare that ensures the correct patient receives the right medication, at the right dose, via the right route, at the right time, with the right documentation and the right reason, and with the right response documented.

Prescription

An authorization written by a medical professional that allows a patient to be issued with a medicine or treatment.