The ________ Method of Measuring Customer Preferences Asks the Consumer

question 99

Multiple Choice

The ________ method of measuring customer preferences asks the consumer to rate each product on a scale so marketers can derive the individual's preference order and levels.

• A) paired-comparison
• B) rank-order
• C) monadic-rating
• D) alpha-testing
• E) beta-testing

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Definitions:

Environmental Assessment

An evaluation process that examines the environmental impact of a proposed project or action before proceeding.

Scoping

The process of determining and documenting the aims, objectives, and boundaries of a project, including what is and is not included in the work.

EIS

Environmental Impact Statement, a document prepared to describe the effects for proposed activities on the environment.

NEPA

The National Environmental Policy Act, a U.S. law that mandates federal agencies to assess the environmental effects of their proposed actions prior to making decisions.