In Response to Poor Performance Through a Particular Channel,marketing Management

question 39

Multiple Choice

In response to poor performance through a particular channel,marketing management can ________.

• A) establish a special charge for handling orders through that channel
• B) give more promotional aid to that channel
• C) reduce the number of sales calls and the amount of advertising going to that channel
• D) abandon the weakest units in that channel
• E) all of the above

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Definitions:

Management-By-Objectives

Management-By-Objectives is a performance management approach where employees and managers define and agree on specific objectives to be achieved within a timeframe.

Performance Appraisal

A systematic evaluation process by which an employee's job performance is assessed, often influencing promotions, pay raises, and development.

Factors

elements or components that contribute to a particular outcome or situation.

Employee's Decision

The choices made by an employee regarding their job and career path, including job acceptance, resignation, or retirement.