Going Forward,there Are a Number of Imperatives to Achieving Marketing

question 70

Multiple Choice

Going forward,there are a number of imperatives to achieving marketing excellence.For example,marketers must ________.

• A) create new ideas if the company is to prosper in a hypercompetitive market
• B) strive for customer insight and treat customers differently but appropriately
• C) build strong brands through performance, more than through promotion
• D) go electronic and win through building superior information and communications systems
• E) all of the above

---

Definitions:

Logistic Regression

A statistical method used for predicting a binary outcome from one or more predictor variables, modeling the probability of occurrence of an event by fitting data to a logistic curve.

Indicator Variable

An indicator variable is a numerical variable used in statistics that adopts a value of 1 if a certain condition is met and 0 if it is not.

Binomial Probability

The probability of obtaining a fixed number of successful outcomes in a fixed number of trials in a binomial experiment.

Odds

The ratio of the probability of an event happening to the probability of it not happening; in gambling, it represents the amount won relative to the stake.